SOFT SAVING AND THE VALUE OF TIME FOR GEN Z

Soft Saving and the Value of Time for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success adhered to an acquainted pattern: earn gradually, conserve boldy, buy a home, and plan for retired life. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing exclusively on lasting accumulation, this generation is prioritizing equilibrium, wel

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